Boggles & Lace’s fun, trendy clothes and unique jewelry are not the store’s only selling point. Ninety-nine percent of the boutique’s clothing is under eighty dollars, and that’s before sale items are taken into account. Currently, the store is having a thirty dollar jean and shoe sale. That doesn’t mean the european denim and funky pumps are thirty dollars off, it means they cost a flat thirty dollars. The North End store, the second of three locations in Marblehead, Boston, and Newburyport, has two racks of clothing which are always fifty percent off of the ticketed price. Lindsay Rose Rando, one of the two owners of the Marblehead store, calls Bobbles & Lace “a family business”. She is the niece of co-owner Valerie White. Lindsay’s sister-in-law heads the Newburyport store, while her mother-in-law frequents all three locations.
Valerie is Bobbles, named after a store she worked in previously also located on Washington St., and Lindsay is Lace. The combination is, according to both Best of Boston and their ever growing army of faithful customers, a winning one. It’s a rare shopping experience when there seems to be an equal exchange between customer and retailer that goes beyond material. Both Lindsay and Valerie are genuinely happy in what they do, a fact that contributes as much to the store’s popularity as do their choices in merchandise. The same holds true for the family store’s two other locations. The key to their good fortune (besides passion and hard work)? Lindsay summates it with ease: “High fashion in a small town: good recipe for success”.